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First Aid

The Past, Present & Future The self-adhesive bandage bandage is one of many products which has not kept pace with social and global development; as the world moves towards a more globaly conscious and integrated society, our products are failing to reflect this change.

The original self-adhesive bandage (Earle Dickson’s Band-Aid) was born in the 1920s in America, a time when white man – and white skin – was the norm. The world’s urban centers of today don’t look like that. Cities the world over are more comparable to botanical gardens which flourish with many colors of extraordinary beauty, from Stockholm in the north to Sydney in the south, from New York in the west to Tokyo in the east.

In the middle of all these cities, we find Amsterdam, the most multi-national of them all. Greater Amsterdam is home to roughly 1,8 million people who represent 177 of the world’s 192 UN recognized nations. And yet, even in Amsterdam our basic everyday products do not reflect society.

HEMA is the perfect company rectify this problem, since its mission is inclusivity, to “represent a complete crosssection of society”.

The self-adhesive bandage is a great place to start this process of change, since it’s a symbol of vulnerability, caring, and healing. As modern society moves towards a sense of integration, the need for us to recognize the wounds from our pasts, care for them, and help them to heal will enable us to move forward together without an importance placed on our different physical attributes.

Instead of reestablishing our superficial differences, by simply creating tailor-made bandages for individual skin colors, I think we should all be represented in one package. The package then can come to represent society and the bandages its inhabitants. This product speaks to how, in our integrated societies, we should all be there to take care of each other in the same way that we should be aware of each other – we should treat each other with respect, recognition, and care.